Sunday, May 31, 2015

BOOK REVIEW: What the Plus! by Guy Kawasaki


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ABOUT THE BOOK (from Amazon):

Learn how to master Google+—the world's fastest-growing social-media service

Attract followers. Engage enchanting people. Promote your brand. 

The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.

MY REVIEW:

I read this book as I was doing research for the book I am writing on the topic of book marketing (if you are interested, I am blogging the content for that book here: www.bookmarketingwithsocialmedia.com).

I have been on Google+ since 2011 but I hadn't really understood Google+...until now.  Although I learned a lot from this book, the biggest take-away for me came down to one phrase: "Google+ = Passions."  When I thought about that in reference to the comparisons Kawasaki presented (Twitter = Perceptions, Facebook = People and Pinterest = Pictures), it was like a lightbulb went off for me.  I thought about what I was passionate about and suddenly I understood how to post on Google+.

If you have any interest in growing your Google+ community for any reason, this book is a must-read.  Guy Kawasaki will help you see the benefits of Google+. His passion for it is infectious.  And he will walk you through every single thing you need to know about using this social media channel. This book can be read in just a couple of hours, but be prepared to take your time as you read it so you can follow Kawasaki tips as you go.