Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results.
The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.
The Kindle format of this book is free. In print format, it would only be 52 pages, so it can easily be read in about an hour or so. It's definitely a marketing tool for the company Smashwords, but it also has lots of good book marketing tips for authors. Coker covers topics like: "How to reach readers with Twitter," "Organize a blog tour" and "Join LinkedIn, post links to your books." If you're a newly published author and/or overwhelmed by 1001 Ways to Market Your Books by John Kremer (which is 704 pages), The Smashwords Book Marketing Guide is an easy place to start.