Friday, March 11, 2011

BLOG BOOK TOUR: Reflections of a Successful Wallflower by Andrea Michaels

Outskirts Press author, Andrea Michaels, is taking her latest book, Reflections of a Successful Wallflower, on a virtual book tour and stopped by here for a visit. 

Time Ninja book cover


"This book is a life lesson, a success road map and a laugh-out-loud look into one of the great business and creative minds working today." -John Klymshyn, Author of How to Sell Without Being A JERK! and The Ultimate Sales Managers' Guide

Andrea Michaels is literally one of the backbones of the special events industry. Launching her business when there was no formalized or defined marketplace, she was and still is a trailblazer, pioneering the way for others to follow. Always on the cutting edge of the business, she has stacked up a pile of firsts (and 50 prestigious awards) in her legendary career - from initiating corporate branding and messaging into events and interactive themes that create experiences for guests to entering the international market ahead of her colleagues and incorporating never-before-used technology into her events, just to name a few. That alone should make her extraordinary, but she runs much deeper. Noted as one of the most caring and giving educators of our time, she has traveled the world to teach others not just her art and craft but to help them learn from her own mistakes. How did this genius evolve? Why is she so revered by all her peers? What does she know that we don't?

Reflections of a Successful Wallflower can only be compared to reading Andrea's diaries. This first inductee into the industry Hall of Fame shares, openly and candidly, not only the public wunderkind but the inner woman. Discover the workings of one of the foremost event producers in the world. You'll laugh; you'll cry; you'll be in disbelief and fascinated at the same time. She is a storyteller, and her stories and her life are great lessons for everyone.

Never one to miss an opportunity, this book shares the behind-the-scenes stories that relate to not just her life but her life in events and answers the multitude of questions she's asked. How did she keep it together with all of the personal and business challenges that are a part of everyone's life? How did she deal with the stress? How did she venture out globally? How did she manage to raise a child along with a 24/7 career? What about working effectively with different cultures and values? What did she do when nothing went right? Unions? Missteps? The weather? Dealing with inexperienced and difficult clients? Developing trust? What about new and current trends like "Going Green" and "Sustainability" and "Social Responsibility"? This book tells all.

R&T: Why did you write Reflections of a Successful Wallflower?

AM: I wrote the book for personal satisfaction AND because I hope that, in addition to being a fun read, it will inspire young people and women – two distinct populations I am dedicated to educating. Young people need to understand that their own power and internal drive can lead them to thinking creatively and decisively on more levels than tapping the keys on their computers for solutions. And women need to know that there is no “glass ceiling” if they can figure out a way to work around it. They have to believe that they can do anything, including raise a child, enjoy a marriage, run a business (do I sound like a Helen Reddy song?) and do it all successfully and happily without sacrificing any one of these relationships.

My stories are about survival – business survival, and about approaches to challenges and how to overcome them. Business is no more than one element of life, and surviving in business is the same as surviving in life. It’s all about approach and attitude.

R&T: What types of readers would be interested in this story?

AM: The obvious ones are other professionals in the special events industry and suppliers to that industry; business leaders, particularly women; young people interested in an incredibly creative and challenging career; women who have had challenging relationships in their lives. People who are looking for ways to laugh through the pain of working during difficult times and situations.

R&T: What is special about your book?  What differentiates it from other books in the same category?

AM: Most books by event producers display gorgeous photos of their events and talk a little bit about them. Others are “how to” books on the subject.  My book is different because it reveals the challenges that I had to overcome to actually get the events produced. It intertwines my business and personal life. Each chapter is a story about an event and its challenges and the lessons I learned both professionally and personally, and I relate everything to my personal life. I expose my failures and my successes in an open manner.

R&T: Have you published any other books? Do you plan to publish more?

AM: I have never published before, and I do plan to write a sequel to this one.

R&T: Thanks for your time, Andrea! We look forward to learning more about you as you visit other bloggers!


Andrea Michaels, an international meeting and event producer, is the President/Founder of Extraordinary Events. In a few words, she sets the trends; others follow.

For more information or to contact the author, visit