About the Book (From Amazon):
- Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction, eBook or paper book.
- Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns.
- Connect online with readers, driving them to Amazon and bookstores. -- Boost your visibility with Google, ignite word-of-mouth with social networks for viral marketing.
- Capitalize on peer content and "amateur" book reviews.
Plug Your Book! is full of helpful online marketing tips for authors. It's a resource guide every new author should read. Developing a platform as an author (online) is important for the overall success of a book and Weber tells authors how to do that. From creating a website to blogging (step-by-step) to promoting the book on Amazon - Weber covers it all!
I would like to see a second edition come out as technology changes so fast and new resources pop up all the time. For example, an entire chapter on Twitter could be added.
Thanks Steve Weber for all of these great ideas!!!